‘Let's Know It Better' PSA Makes Global Warming a Childhood Friend
Depicting global warming as someone hanging out with our kids, these Indian PSA ads show that â€œWe are living with it. Let's know it better.â€
I think that's a great message. We should educate ourselves and our kids about global warming in order to deal with it properly.
Implications - While public service announcements are often perceived as droning and yawn-inducing for youth, their importance is undeniable. Recognizing that catering to youth is an important step for ameliorating global conditions, ad agency Percept/H introduced this fresh, new perspective on an important issue.