Toilet paper manufacturer Charmin took Twitter by storm over the weekend with a humorous toilet paper ad shout-out to the latest Marvel movie release, Thor: The Dark World . The toilet paper ad depicts Charmin's iconic cartoon bear mascot dressed as the iconic hero Thor, with a red cape and silver armor. The bear has thrust the mighty hammer Mjolner (Thor's weapon of choice) into the ground and appears to be using it as a dispenser for toilet paper. Beneath the toilet paper ad, Charmin tweeted "We've always been an Asgardian."
The playful pun is a memorable and enjoyable joke with just a hint of crude humor thrown into the mix. This toilet paper ad has since been taken been deleted from Charmin's account (most likely for copyright reasons) but the image and text has been making the rounds on the Internet, and is sure to delight comic book geeks and everyday consumers alike.
Additional pictures from cybercitrus.tumblr.com and http://photobucket.com/images/charmin%20bear
Stats for Superhero Toilet Paper Campaigns
Trending: Older & Mild
Research: 1,955 clicks in 131 w
Interest: 0.9 minutes
Concept: Toilet Paper Ad
Related: 66 examples / 51 photos
Segment: Neutral, 12-35
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