The Araks Swim Resort 2014 Campaign is All About Soft Pastels

By: Leslie Chen - Published: Jun 26, 2013 • References: araks & fashioncopious.typepad
Summer has definitely set in with its endless amount of beach day styles, and the Araks Swim Resort 2014 campaign makes it a bit easier to decide what to wear while you're enjoying a day in the sun.

Shot and directed by Sofia Sanchez & Mauro Mongiello, the campaign features retro styles like a yellow and pastel blue bikini top and a classic one-piece bathed in three different shades of red. The campaign is set in and around a pool, complete with faded walls and a wooden staircase that looks like it belongs in a house from the '70s.

The world may be moving at a faster pace than ever before, but the Araks Swim Resort 2014 campaign shows us that you can slow down and relax while rocking your very own kind of retro style. Stats for Retro Poolside Photography Trending: Older & Popular
Research: 58,262 clicks in 151 w
Interest: 4 minutes
Concept: Araks Swim Resort 2014
Related: 96 examples / 74 photos
Segment: Females, 18-55
Comparison Set: 35 similar articles, including: versatile 70s swimwear, safari-speckled swimwear, and sporty tribal fashion.