The Free People June 2013 lookbook once again embraces the brand's pension for bohemian fashion while imbuing the looks with an edgy urbanism as well as a strong Amazonian vibe. Shot in studio against a basic backdrop, it stars model Behati Prinsloo, who showcases the casual chic outfits in poses that are equally relaxed.
Lensed by photographer Anna Palma, the Free People June 2013 lookbook is aptly titled Washed Ashore. In addition to the hazy feel of the images, the ensembles themselves appear slightly haphazard, as though the brunette beauty was just shipwrecked on a deserted island. Her look is perfected with tousled tangled tresses courtesy of hairstylist Amy Farid and a flawless face by makeup artist Deanna Hagan.
What's Driving This Trend
- Bohemian Fashion
- Opportunities for brands to incorporate bohemian styles into their collections with an edgy urban twist.
- Amazonian Vibes
- Incorporating an Amazonian aesthetic into fashion with natural elements and earth tones.
- Tousled Hairdos
- Opportunities for hair and beauty companies to incorporate tousled hairstyles into their collections.
Who This Affects Most
- Fashion
- Brands can incorporate bohemian styles and earth tones into their clothing collections.
- Beauty
- Opportunities to create products that help achieve the tousled hair look seen in the photoshoot.
- Photography
- The hazy and relaxed feel of the photoshoot can inspire new photography techniques and styles.
