Hedi Slimane's visionary direction of the iconic French fashion house is epitomized in the Saint Laurent Paris Pre-Fall 2013 advertising campaign.
Photographed in black and white, model Freja Beha Erichsen poses with a moody edge that adds a daring allure to the chromatic collection. She sports street-savvy looks that boast a refined approach to high street style glamour. Though this is a divergence from Yves Saint Laurent's branding under the direction of Stefano Pilati, it showcases a more far-reaching approach that is bound to appeal to a larger consumer group.
Hedi Slimane has taken full control of this Saint Laurent Paris Pre-Fall 2013 campaign, having utilized his expert eye to photograph each look with adherence to his aesthetic vision. Each frame in the series boasts an appeal to a style-conscious, younger demographic seeking ultra luxury.
Stats for Chromatic Grunge Campaigns
Trending: Older & Buzzing
Research: 24,277 clicks in 154 w
Interest: 4 minutes
Concept: Saint Laurent Paris Pre-Fall 2013
Related: 99 examples / 76 photos
Segment: Females, 18-55
Comparison Set: 36 similar articles, including: moody 70s diva editorials, fierce fatale photography, and haute glamor westerner editorials.
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