The Tally Weijl Spring 2013 ad campaign is full of sunny, youthful imagery. The root of the youthfulness stems from model Daria Piggenkuhle as she roams around the white sands of Miami Beach and, of course, the fashion. The summery vibe is due in large part to the fashion as well, not to mention the bright sunny day.
Clad in flowing skirts, cut-off tops and floral patterns, the brunette beauty is ready for the warm weather. Shot by photographer Guy Aroch, the Tally Weijl Spring 2013 ad campaign perfectly captures the modern mix of urban and bohemian chic style in the latest line. Art directed by Kace, people will be able to imagine the heat simmering off the page.
Stats for Youthful Summery Fashion Ads
Trending: Older & Buzzing
Research: 39,218 clicks in 171 w
Interest: 3.6 minutes
Concept: Tally Weijl Spring 2013
Related: 74 examples / 57 photos
Segment: Females, 12-35
Comparison Set: 27 similar articles, including: vibrantly happy fashion ads, 70s-era editorials, and elegantly grunge fashion ads.
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