The Zara TRF Fall 2013 Ad Campaign is Edgy and Youthful

By: Meghan Young - Published: Aug 15, 2013 • References: zara & fashiongonerogue
The Zara TRF Fall 2013 ad campaign gives the classic school girl look an edgy twist. Although the usual suspects are there such as blazers, skirts and collared shirts, the addition of long leopard-print jackets, dark plaid dresses and baggy beanies introduces a grunge style into the mix. Shot against an urban brick backdrop, that style is given even more attention.

Lensed by photographer Patrick Demarchelier, the Zara TRF Fall 2013 ad campaign stars model trio Kirstin Lijegren, Ondria Hardin and Tilda Lindstam. Although similar to the Zara Fall 2013 campaign, the looks are much more youthful. They were put together by stylist Marie-Amélie Sauvé, who must have referenced the nineties era for the photoshoot. Stats for School Girl Grunge Fashion Trending: Older & Popular
Research: 84,647 clicks in 145 w
Interest: 3.5 minutes
Concept: Zara TRF Fall 2013
Related: 111 examples / 85 photos
Segment: Females, 18-35
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