The Zara Fall 2013 Campaign Stars a Troop of Models
Meghan Young — August 3, 2013 — Fashion
References: zara & fashiongonerogue
Think of a fashionable girl gang and the movie 'Mean Girls' and the television show 'Gossip Girl' readily comes to mind; yet the Zara Fall 2013 ad campaign puts its own spin on the idea. Although youthful and bohemian, there is a elegance and sophistication to the looks that set themselves apart from any pop culture references.
The Zara Fall 2013 ad campaign stars a troop of models: Julia Nobis, Juliane Gruner, Caroline Brasch Nielsen, Mijo Mihaljcic and Ashleigh Good. Making up quite the chic gang of girls, they strut around a windy city setting, which happens to be London, for photographer Patrick Demarchelier. They were each expertly styled by Marie-Amélie Sauvé. The Zara Fall 2013 looks were perfected with straight hair and flawless faces.
The Zara Fall 2013 ad campaign stars a troop of models: Julia Nobis, Juliane Gruner, Caroline Brasch Nielsen, Mijo Mihaljcic and Ashleigh Good. Making up quite the chic gang of girls, they strut around a windy city setting, which happens to be London, for photographer Patrick Demarchelier. They were each expertly styled by Marie-Amélie Sauvé. The Zara Fall 2013 looks were perfected with straight hair and flawless faces.
Trend Themes
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Fashionable Girl Gangs — Creating ad campaigns or social media content that features recognizable yet unique girl gangs with elegant looks
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Youthful Bohemian Elegance — Combining bohemian style with sophistication can be applied in fashion and interior decorating
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Windy City Fashion Shoots — Using windy city backdrops and outdoor shooting can add dramatic flair to fashion photography
Industry Implications
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Fashion — Fashion industry brands can use the concept of chic girl gangs to differentiate their products and marketing campaigns
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Interior Design — Interior design companies can create campaigns that mix bohemian style with elegant design for sophisticated young adults.
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Photography — Photography industry professionals can reference this campaign for dramatic outdoor shooting ideas and team/group shoot concepts.
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