Think of a fashionable girl gang and the movie 'Mean Girls' and the television show 'Gossip Girl' readily comes to mind; yet the Zara Fall 2013 ad campaign puts its own spin on the idea. Although youthful and bohemian, there is a elegance and sophistication to the looks that set themselves apart from any pop culture references.
The Zara Fall 2013 ad campaign stars a troop of models: Julia Nobis, Juliane Gruner, Caroline Brasch Nielsen, Mijo Mihaljcic and Ashleigh Good. Making up quite the chic gang of girls, they strut around a windy city setting, which happens to be London, for photographer Patrick Demarchelier. They were each expertly styled by Marie-Amélie Sauvé. The Zara Fall 2013 looks were perfected with straight hair and flawless faces.
Key Themes Behind This Trend
- Fashionable Girl Gangs
- Creating ad campaigns or social media content that features recognizable yet unique girl gangs with elegant looks
- Youthful Bohemian Elegance
- Combining bohemian style with sophistication can be applied in fashion and interior decorating
- Windy City Fashion Shoots
- Using windy city backdrops and outdoor shooting can add dramatic flair to fashion photography
Where This Applies
- Fashion
- Fashion industry brands can use the concept of chic girl gangs to differentiate their products and marketing campaigns
- Interior Design
- Interior design companies can create campaigns that mix bohemian style with elegant design for sophisticated young adults.
- Photography
- Photography industry professionals can reference this campaign for dramatic outdoor shooting ideas and team/group shoot concepts.
