From Hashtag Currency Shops to Tweet-Powered Fashion Shows

By: Laura McQuarrie - Oct 27, 2014
As more and more consumers turn to the web and apps for shopping, these social media fashion campaigns help to alert savvy shoppers of deals and purchases that would be the most appealing to them. But before garments can even hit stores, some brands and designers are turning to social media in order to invite fans from all over the world onto the runway. Leading up to its fashion show, Burberry captivated those hungry for fashion with WeChat and the looks from this year's Adidas NEO fashion show were curated by a youthful audience on Twitter.

Since there are some who are eager to be the first to get their hands on a designer garment, some great campaigns that tease include C&A's 'Fashion Lock' stunt and print ads for the Isabel Marant H&M Collection, which were only revealed with a Tweet.