The J Crew Pinterest collaboration embraces the tie between fashion and social media.
People who are dedicated followers of the fashion house on Pinterest were lucky enough to get the first look of the Fall catalog, and the line didn't disappoint. While social media and designer collaborations have been occurring more frequently, it's assumed J. Crew is the first to use Pinterest. Using the picture-oriented site for a debut is an extremely great idea, as people will be able to see all the new pieces with a quick, easy-read synopsis of what each is and pin their favorites.
The collaboration is extremely effective, as more people will see the new line when their friends pin items.
Stats for Social Media Fashion Campaigns
Trending: Older & Warm
Research: 5,231 clicks in 140 w
Interest: 0.7 minutes
Concept: J Crew Pinterest
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: social media-geared fashion ads, prim patterned fashion, and pinboard web shops.
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