Although the models starring in the Marc by Marc Jacobs Fall 2014 ad campaign look as though they have a lot of experience under their belt, they aren't signed to any agencies. That is because they are fresh faces cast with the help of Instagram. After participating in the brand's social media competition with the hashtag #CastMeMarc, three 'real people' were chosen for the campaign.
Shot by David Sims and styled by Katie Grand of LOVE Magazine, the Marc by Marc Jacobs Fall 2014 ad campaign really appealed to its expansive fan base. Jacobs says, "We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it — to be another collection, not a second line."
Stats for Instagram-Casted Fashion Ads
Trending: Older & Popular
Research: 6,551 clicks in 95 w
Interest: 1.4 minutes
Concept: Marc By Marc Jacobs Fall 2014
Related: 42 examples / 32 photos
Segment: Females, 12-35
Comparison Set: 15 similar articles, including: glam feline fashion ads, edgy bedroom fashion ads, and hair-flipping fashion ads.
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