The Emilio Pucci Scarfie App Lets You Try on Designer Scarves

By: Laura McQuarrie - Published: Apr 22, 2014 • References: & luxuo
Emilio Pucci Scarfie is the first app ever to be released by the fashion label, capitalizing on the popularity of selfies to show off its scarves.

The app works like a virtual dressing room where users can choose a scarf style, snap a selfie and then choose a way to tie the scarf. As well as being a fantastic way to virtually try before you buy, the app also encourages users to share their "scarfies" with #PucciScarfie across social media. As extra incentive to try out the app and share, the best scarfies that people create will be featured on

The Scarfies app coincides with the launch of Emilio Pucci's Design the Dream event, held at flagship stores worldwide to provide a behind the scenes look at the label's design process. Stats for Virtual Scarf Modeling Apps Trending: Older & Buzzing
Research: 1,833 clicks in 108 w
Interest: 0.5 minutes
Concept: "scarfie"
Related: 55 examples / 42 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: comical cyberspace dieties, pixelated selfie apps, and giant phone-shaped mirrors.