Burberry has teamed up with Google for its latest cosmetics campaign 'Burberry Kisses,' a service that unites "the Burberry family across the world."
Users can kiss the screens of touchscreen devices, or turn on their web cams to virtually capture an image of their lips and send them to a special someone. Before sending off their virtually-blown kisses, users have the chance to choose a desired shade of lip color from the Burberry Beauty line.
Kisses.Burberry.com shows a world map with a live feed of kisses as little love-filled envelopes travelling the globe. After puckering up, users can follow their kisses using Google Earth and Street View technology. The 'World of Kisses' can even be viewed by cities, showing which ones sen the most love to one another.
Stats for Cellphone-Kissing Campaigns
Trending: Older & Mild
Research: 905 clicks in 153 w
Interest: 0.8 minutes
Concept: Cosmetics Campaign
Related: 96 examples / 74 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: ice cream truck editorials, 60s bombshell fashion, and sensual siren photoshoots.
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