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The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop

By: Laura McQuarrie - Published: • References: wwd & womensweardaily.tumblr
If you've got any items on your Christmas wishlist that you want to buy from Topshop, it really couldn't be any easier to do it online this year.

This holiday season, Topshop collaborated with Pinterest to create the 'Dear Topshop' campaign. Part of Topshop's site has been transformed into a virtual pinboard, with items that can be immediately pinned or shared. Users can curate the types of items they want to se by filters on the top of the page that make it seem as if you are speaking directly to the brand. There are two dropdown menus, which ask shoppers to specify what they are looking for and who they are browsing for. These include options like "a gift that won't break the bank" or a gift for "someone who likes to be ahead of the trends."

Topshop will also be running a competition on Pinterest, asking users to create holiday-themed boards with prizes like shopping sprees, tickets to Fashion Week, invitations to the launch of Kate Moss' latest Topshop collection and the chance to design their dream dress. Stats for Pinboard-Retailer Holiday Collabs Trending: Older & Warm
Traction: 1,318 clicks in 57 w
Interest: 0.5 minutes
Concept: Buy From Topshop
Related: 78 examples / 60 photos
Segment: Females, 12-35
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