Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men

By: Laura McQuarrie - Aug 20, 2014
References: marks & marketingmag
Fashion retailer Mark's has a new jeans campaign, #EverythingInJeans, that targets an audience of middle-aged urban men.

The campaign is being launched to support the retailer's ever-expanding denim collection, as well as to keep up with the youthful rebranding it underwent in 2010, which included dropping the "Work Wearhouse" from the company name. In this campaign, the jeans for men are presented as the go-to choice of slacks for Canadian guys, suited for everything from weekend brunches to athletic and sporting activities. The #EverythingInJeans campaign takes inspiration from a research study that was conducted, revealing that the average Canadian man owns anywhere from four to six different pairs of jeans for wear during the week.