Online shopping is pretty convenient, but it can be pretty helpful to get a second opinion on a purchase you're considering, especially from an expert online personal stylist. This is precisely what fashion retailer ASOS is now doing with its free online styling service.
For several hours each day, a curated team of personal stylists will be available to consult both men and women to get chat about things like building outfits, advice and suggestions for special occasions. To make the experience easy, ASOS uses drag and drop mood boards to facilitate exchanges between stylist and shopper. Although the ASOS personal stylists are well versed in all ASOS has to offer, they ultimately will get to know each consumer's needs and make recommendations even if they're not ASOS products.
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Concept: "online Personal Stylist"
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Segment: Females, 12-35
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