The Advanced Night Repair Serum Estée Lauder campaign is being relaunched, but this time by a digital magazine.
The company is joining forces with the Flipboard app to make this possible. The way the application works is it will provide readers with content from favorite fashion and beauty magazines. When scrolling through the magazine, people will notice sleep restoration appearing in each article. When they see something they like, they can like it as they would on other social media outlets or click 'reflip' and their followers will see what they should be taking a look at.
By having followers and becoming available online, Estée Lauder hopes their market will increase and more people will look to the advanced night repair serum for healthier skin.
Stats for Social Media Collaboration Campaigns
Trending: Older & Warm
Research: 1,322 clicks in 145 w
Interest: 0.5 minutes
Concept: Estée Lauder Campaign
Related: 57 examples / 44 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: hi-tech vibrating make-up, digital beach babe apps, and 60s-inspired cosmetics.
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