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Burberry's Luxury Fashion Campaign Makes Use of WeChat

By: Laura McQuarrie - Published: • References: l2thinktank & luxuo
As part of one of its latest luxury fashion campaigns, Burberry partnered up with WeChat, one of China's most popular messaging services to make the journey to its runway show more interactive and personalized.

The experience took WeChat users on a digital journey from Shanghai to London, giving them a chance to win tickets to the fashion event. With WeChat, users were asked to perform actions like swiping to clear away the city's fog, tapping to ripple water and shaking their phones to confirm attendance to the event. The experience also featured an interactive panorama view of the event, as well as messages let users explore the fashions from the Burberry runway show in much more depth, complete with photos right off the fashion catwalk. Stats for Fashion Messaging Campaigns Trending: This Quarter & Hot
Traction: 1,126 clicks in 5 w
Interest: > 3 minutes
Concept: "luxury Fashion Campaign"
Related: 77 examples / 59 photos
Segment: Females, 18-55
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