Giorgio Armani wants to get personal with fans in the Frames of Life Campaign.
The talented designer has turned to the app VideofyMe to encourage people to wear the stylish sunglasses from the new line. All people have to do is take a video with the app of themselves with their friends wearing the sunglasses. To show Armani just how amazing your group is, add personal music and show that you're having an amazing time. Once your short film is complete, simply upload your fun-filled video to a social media platform such as Instagram with the color filter #FRAMESOFYOU. The fashion house will then watch the videos and pick favorites to be featured on the Frames of Life website.
Giorgio Armani is the first to interact with fans using a social video campaign.
Stats for Personal Video Fashion Campaigns
Trending: Older & Warm
Research: 3,635 clicks in 144 w
Interest: 0.7 minutes
Concept: Frames Of Life
Related: 78 examples / 60 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: social media-inspired footwear, social media-geared fashion ads, and instaddicted superhero feeds.
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