This year, the Topshop Unique Fall 2014 collection will take an interesting approach to presentation this year at London Fashion Week. While the fashion show will be going on as usual at Tate Modern's iconic Turbine Hall, it will also be livestreamed into a virtual reality world for a chosen few to experience at its Oxford Circus flagship location.

Fashionistas who want to get in on the hi-tech viewing are being encouraged to tweet or Instagram using: #topshopgoesvirtual for a chance to win a spot. But even if you're not named one of the winners for this incredible immersive viewing experience, the show will also be livestreamed on Topshop's website on February 16th at 3pm.