This year, the Topshop Unique Fall 2014 collection will take an interesting approach to presentation this year at London Fashion Week. While the fashion show will be going on as usual at Tate Modern's iconic Turbine Hall, it will also be livestreamed into a virtual reality world for a chosen few to experience at its Oxford Circus flagship location.
Fashionistas who want to get in on the hi-tech viewing are being encouraged to tweet or Instagram using: #topshopgoesvirtual for a chance to win a spot. But even if you're not named one of the winners for this incredible immersive viewing experience, the show will also be livestreamed on Topshop's website on February 16th at 3pm.
Stats for Immersive Virtual Fashion Shows
Trending: Older & Warm
Research: 1,394 clicks in 118 w
Interest: > 3 minutes
Concept: Topshop Unique Fall 2014
Related: 120 examples / 92 photos
Segment: Females, 12-35
Comparison Set: 44 similar articles, including: galactic sci-fi fashions, richly exotic tribal collections, and drawn detail collections.
Immersive Virtual Fashion Shows
More Stats +/-
Richly Exotic Tribal Collections
Galactic Sci-Fi Fashions
Drawn Detail Collections
Printed Practical Couture Collections
Disguised Skullified Dresses