Superstar

The United Colors of Benetton Fall/Winter 2013 Campaign is Vibrantly Edgy

By: Jana Pijak - Published: • References: benetton & designscene.net
The United Colors of Benetton Fall/Winter 2013 ad campaign is captured by the lens of photographer Mikael Jansson. The star-studded campaign features Chloe Norgaard, Lily McMenamy, Sky Ferreira and Theophilus London among other famous faces and takes on a youthfully edgy aesthetic that marks a new direction for the ever-changing European label.

This group of young stars is some of today's most well-known musical and style icons. Expressing their personality and unique style sense, each of the edgy icons poses against an expressive backdrop of pop art inspired imagery.

The United Colors of Benetton Fall/Winter 2013 ad campaign celebrates some of today's most groundbreaking style-setters and proves that the styles of the 90s grunge era are making a serious fashion comeback. Stats for Grungy Pop-Art Ads Trending: Older & Popular
Traction: 40,347 clicks in 70 w
Interest: 3.7 minutes
Concept: United Colors Of Benetton Fall/Winter 2013
Related: 104 examples / 80 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: urban explorer fashion ads, partially submerged cosmetic portraits, and conceptual surrealism campaigns.