From Candid Rebel Marketing to Candid Rocker Street Captures

By: Tana Makmanee - Sep 5, 2014
Seeking to portray a more authentic and sincere display, marketers are turning to candid fashion features in an effort to create a stronger connection with viewers.

Moving away from big budget settings and over-the-top themes, fashion photographers are turning to more subtle model captures to illustrate a more realistic portrayal. Using candid imagery to showcase models in real-life settings and engaging in normal activities, these fashion features allow consumers to easily relate to these fashion editorials, prompting a deeper and more sincere connection. From editorials that feature rock stars roaming the streets to those that showcase couples out on dates, these candid fashion spreads are showcasing a turn toward more realistic portrays in mass media.