From Candid Rebel Marketing to Candid Rocker Street Captures

By: Tana Makmanee - Published: Sep 5, 2014
Seeking to portray a more authentic and sincere display, marketers are turning to candid fashion features in an effort to create a stronger connection with viewers.

Moving away from big budget settings and over-the-top themes, fashion photographers are turning to more subtle model captures to illustrate a more realistic portrayal. Using candid imagery to showcase models in real-life settings and engaging in normal activities, these fashion features allow consumers to easily relate to these fashion editorials, prompting a deeper and more sincere connection. From editorials that feature rock stars roaming the streets to those that showcase couples out on dates, these candid fashion spreads are showcasing a turn toward more realistic portrays in mass media. Stats for 50 Candid Fashion Spreads Trending: Older & Warm
Research: 4,029 clicks in 85 w
Interest: 2.2 minutes
Concept: Candid Fashion
Related: 521 examples / 401 photos
Segment: Females, 12-55
Comparison Set: 191 similar articles, including: cute hipster couple catalogs, candid fantasy editorials, and androgynous model candids.