From afar, it might not seem as though anything is wrong with the girls in the Star Models campaign. If there was any additional photoshopping done, no one would have suspected a thing. Nevertheless, the people behind this campaign do not want to hide anything; instead they bring attention to the continued prevalence of anorexia in the modelling industry.
The Star Models campaign was created by Brazil-based ad agency Revolution. It reads, "You are not a sketch." This tag line is disturbingly illustrated with a side-by-side comparison of a fashion sketch and the real-life model trying to imitate it, right down to the pencil-thin limbs drawn. Becoming a husk of a human being, these models need to 'say no to anorexia.'
Stats for Unrealistic Anorexia Ads
Trending: Older & Popular
Research: 29,177 clicks in 158 w
Interest: 2.4 minutes
Concept: Star Models Campaign
Related: 49 examples / 38 photos
Segment: Females, 12-55
Comparison Set: 18 similar articles, including: childhood imagination ads, poo trophy ads, and naughty comparison jewel ads.
Poo Trophy Ads
Childhood Imagination Ads
Naughty Comparison Jewel Ads
Unintentionally Censored Centerfolds
Lazy Person Trap Ads