UN Women has joined forces with Ogilvy & Mather's Chrispher Hunt to produce a series of thought-provoking gender inequality ads. Ogilvy & Mather is a company behind many powerful and clever ad campaigns and this is no exception. The campaign uses the Google search engine to demonstrate that gender inequality is a much more prevalent problem than is recognized or acknowledged.
Each ad features a close-up photograph of a woman's face. A search engine bar is placed over her mouth, which is meant to indicate the lack of autonomy women have around the world. In the search bar, phrases such as "women need to," "women should" and "women cannot" are typed in, with the genuine search suggestions appearing after them. These suggestions include offensive phrases, opinions and stereotypes such as, "women cannot drive," "women should stay at home" and "women need to be put in their place."
These popular, disturbing opinions highlight how ingrained gender inequality is in society.
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