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The Assembly Spring/Summer 2013 Lookbook is Utilitarian Chic

By: Jana Pijak - Published: • References: assemblynewyork & studded-hearts
The Assembly Spring/Summer 2013 lookbook is a modern take on a traditional utilitarian style inspiration. This stunning womenswear line features clean lines and simplistic silhouettes that stray far from the traditional.

From flowing skirts and maxi length dresses to impeccably tailored jackets and classic collared shirts, this versatile and wearable collection is designed with the urban woman in mind.

Redefining the meaning of utilitarianism, the Assembly Spring/Summer 2013 lookbook is both edgy and modern while embracing subtle militant undertones. From its earthy color palette to its raw and natural cotton materiality, this effortlessly chic womenswear line epitomizes comfort and classic elegance. Embracing a "less is more" style motto, this visual catalog promotes easy dressing that is always sleek and sophisticated and never over-the-top. Stats for Minimalist Urbanite Catalogs Trending: Older & Buzzing
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Concept: Assembly Spring/Summer 2013 Lookbook
Related: 114 examples / 88 photos
Segment: Females, 18-55
Comparison Set: 42 similar articles, including: painterly womenswear catalogs, androgynous coat catalogs, and 90s blue-collar catalogs.