The DTA Jeans Fall 2013 ad campaign is romantically captured during dusk. As the sun starts the set, giving the urban streets in the backdrop a warm glow, model Maria Palm has a love affair with both the city she resides in as well as the lover, male model Hampus Luck, that joins her from time to time. The flowing bohemian fashion showcased throughout the ads are perfect for this particular story line. The are not only edgy enough for an urban setting, they are also romantic enough for an evening tryst.
Lensed by photographer Gustavo Marx with art direction by Daniel Burman, the DTA Jeans Fall 2013 ad campaign was styled by Rodrigo Polack. He outfitted the brunette beauty in casual chic clothing that is perfect for the fall season.
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Concept: DTA Jeans Fall 2013
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Segment: Females, 18-55
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