The Tomboy Spring 2013 Campaign Stars a Nonchalant Harmony Boucher

By: Meghan Young - Published: Mar 1, 2013 • References: & fashiongonerogue
The Tomboy Spring 2013 ad campaign appropriately showcases its androgynous offerings in a cool and nonchalant manner. Model Harmony Boucher channels her inner tomboy, which might be more her style considering how natural it looks on her, for the photoshoot. Nevertheless, she doesn't lose hold of her feminine side despite the loose fits and unstructured silhouettes.

Shot by photographer Daniel Jackson, the Tomboy Spring 2013 ad campaign was creative directed by Moss Creative. The choice of a pristine white backdrop helps to accentuate the blase attitude of the platinum blonde beauty. Not to mention that against her pale skin, the Korean label's designs stand out even more than they normally would.

The looks showcased throughout the Tomboy Spring 2013 ad campaign are perfected with a pixie cut and barely-there makeup. Stats for Layered Androgynous Fashion Trending: Older & Buzzing
Research: 27,394 clicks in 168 w
Interest: 2.3 minutes
Concept: Tomboy Spring 2013
Related: 92 examples / 71 photos
Segment: Females, 18-55
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