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The Rihanna for River Island Summer 2013 Campaign is Boldly Sensual

By: Meghan Young - Published: • References: riverisland & fashiongonerogue
The Rihanna for River Island Summer 2013 ad campaign might look strangely familiar. That is because it takes place in the same studio arrangement as the previous campaign did. Pop megastar Rihanna might like to change hairstyles every chance she gets, but it appears that when it comes to other things, she's happy with what has worked before. And the set does work.

Vibrantly edgy, the Rihanna for River Island Summer 2013 ad campaign accentuates the bold designs that are present in the collection. Worn by models Jourdan Dunn, Tao Okamoto, Bambi Northwood-Blyth and Ataui Deng, the looks are made for a hot and sexy summer season. They rock cut-off shorts, swimsuits and crop tops with a rebellious attitude. Stats for Vibrantly Edgy Fashion Ads Trending: Older & Popular
Traction: 22,173 clicks in 83 w
Interest: 3.5 minutes
Concept: Rihanna For River Island Summer 2013
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: floral-accented jewelry ads, darkly decadent lingerie ads, and multi-personality perfume ads.