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The 'Innocence in Danger Smartphone' Ads Show the Dangers of Technology

By: Leslie Chen - Published: Apr 18, 2013 • References: herezie and adsoftheworld
Mobile devices these days have the power to instantly connect to anyone in the world, but this can also lead to dangerous outcomes as illustrated in these Innocence in Danger Smartphone ads.

Created by advertising agency Herezie in Paris, France, the child safety campaign consists of two images of a boy and a girl. Each image shows the outline of a phone inside their pant pockets while a hand appears to be coming out of their smartphones. Accompanied by the copy "Sexual predators can hide in your child’s smartphone," the advertisements are straight to the point and deliver their message clearly.

The powerful message of the Innocence in Danger Smartphone campaign along with the simple images used shows how a lot can be said with clear and effective advertising.