GSD&Ms 'Walgreens Beauty' Ads Are Made with Make-up

By: Leslie Chen - Published: Apr 21, 2013 • References: gsdm & adsoftheworld
Looking your best is all about knowing what works for you, and that is exactly what these Walgreens Beauty print ads are focused on.

Consisting of three different collage-like images of women's faces, the campaign was made by advertising agency GSD&M in the United States to promote the store's new on-site beauty advisors who will "help you choose the perfect beauty accessories to liven up your routine," according to the ad's copy. Each of the Walgreens Beauty ads is made using various products the store offers like lip glosses, eye shadows and mascaras.

Visually gorgeous with a subtly complicated composition to draw in audiences, the Walgreens Beauty campaign paints the retail giant in a beautiful new light. Stats for Collaged Cosmetic Campaigns Trending: Older & Buzzing
Research: 23,180 clicks in 161 w
Interest: 2.6 minutes
Concept: Walgreens Beauty
Related: 40 examples / 31 photos
Segment: Neutral, 12-35
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