The Povna Chasha Dishwashing Liquid Campaign Promises 'Fat No More'

By: Meghan Young - Published: Jul 20, 2013 • References: ibelieveinadv
Animals as muscular as those depicted in the Povna Chasha Dishwashing Liquid ad campaign are as rare as a unicorn. Of course, the absurd nature of the images were created with people's imaginations in mind. As well as with the hope of producing a chuckle here and there. The tag line reads, 'Fat no more,' and by the looks of it, there doesn't seem to have been any fat to begin with.

Conceived and executed by Geometry Global, an ad agency based in Moscow, Russia, the Povna Chasha Dishwashing Liquid ad campaign was art and creative directed by Andrew Ushakov and Virgiliu Andone with illustrations done by artist Dmitry Shelikhov and Annabella Orosz. Absolutely hilarious, people won't be able to tear their eyes from the ripped physiques. Stats for Bodybuilding Animal Ads Trending: Older & Popular
Research: 45,608 clicks in 149 w
Interest: 3.8 minutes
Concept: Povna Chasha Dishwashing Liquid
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
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