Although the fashion industry might label the advertisements as plus size, the Jennie Runk for H&M advertisements put the spotlight on a woman who is actually just an average size.
Runk -- who is a size 12 -- models the latest collection of beachwear from the mega fashion retailer and has come to be something of an icon for many women worldwide. Her realistic appearance as a woman with a few curves has brought praise upon H&M by those who are tired of painfully thin girls modelling the latest wears.
It's fascinating to see how the Jennie Runk for H&M shoot is being labeled plus size when in actuality you'll find the garments she models on a standard rack in one of the retailers locations. What do you think? Is size 12 technically plus size? Will these adverts lead to a widespread trend of using fuller models for marketing?
Stats for Realistic Beachwear Advertisements
Trending: Older & Popular
Research: 70,993 clicks in 159 w
Interest: 3.2 minutes
Concept: Jennie Runk For H&M
Related: 108 examples / 83 photos
Segment: Females, 12-55
Comparison Set: 40 similar articles, including: gloaming swimwear galleries, zoological swimwear designs, and shipwrecked swimwear ads.
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