The 30-second 'This is Wholesome' commercial by Honey Maid is a phenomenal one that shows off real, modern families that are typical, but are rarely represented in advertisements.
The commercial features single dads, gay couples, seriously tattooed parents, a multiracial family and one military family. The graham cracker ad by Droga5 is beautifully executed and it makes all of the inclusiveness seem effortless and not at all forced, which could have easily happened.
Honey Maid's marketing director Gary Osifchin described that as the look of a family changes, "We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics." Since the ad features real families, Honey Maid also put together a series of documentary-style clips introducing people to them.
Stats for Diversified Family Ads
Trending: Older & Mild
Research: 550 clicks in 114 w
Interest: > 3 minutes
Concept: Honey Maid
Related: 92 examples / 71 photos
Segment: Neutral, 18-35
Comparison Set: 34 similar articles, including: artistic gender campaigns, aids-revealing portraits, and famous family makeup collaborations.
Diversified Family Ads
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