Procter & Gamble’s Mother’s Day Ad is Titled ‘What I See’

By: Rahul Kalvapalle - Published: May 7, 2014 • References: youtube & adweek
Procter & Gamble’s latest Mother’s Day ad is certain to make you shed a tear or two. The ad, titled ‘What I See,’ stars Special Olympics athlete Molly Hincka and her mother Kerry, who provides a sentimental and emotion-filled voiceover. 

This Mother’s Day ad is simply crafted, and conveys the depth of the mother-daughter relationship between Kerry and Molly without indulging in over-the-top dramatics or histrionics. The ad begins in the present day and goes back into the past via old photographs and video footage. The ad climaxes with Kerry holding her baby Molly aloft.

The ad also provides a link through which people can donate towards the Special Olympics. Procter & Gamble will be matching these donations up to $200,000 until June 1. Stats for Sentimental Mom Appreciation Ads Trending: Older & Mild
Research: 694 clicks in 106 w
Interest: 0.8 minutes
Concept: Mother's Day Ad
Related: 48 examples / 37 photos
Segment: Females, 18-55+
Comparison Set: 18 similar articles, including: ads by consumers, free cars (with billboards), and angry grandmother ads.