The Anytime Fitness campaign will speak to many people, especially those who lead exceptionally hectic lives. As the tag line states, it is "the club busy people." Nevertheless, this doesn't even need to be said thanks to the visuals accompanying it. From a grocery shopping mom also walking a treadmill to an attentive new dad balancing on a stability ball, the Anytime Fitness campaign shows that people will be able to get in their workouts without compromising their lifestyle.
Conceived and executed by Gabriel deGrood Bendt, an ad agency based in Minneapolis, United States, the Anytime Fitness campaign was art directed by Jordan Rohweder with creative direction by Doug deGrood and Tom Gabriel. The vibrantly stylized dual images were all shot by talented photographer Jim Gallop.
What's Driving This Trend
- Multi-tasking Workouts
- Creating workout routines that cater to individuals with tight schedules or multiple responsibilities.
- Convenience in Fitness
- Providing fitness solutions to individuals with busy lifestyles.
- Lifestyle Integration Campaigns
- Designing promotional campaigns that demonstrate exercise routines that can be carried out alongside daily activities.
Who This Affects Most
- Fitness
- Opportunities for fitness clubs and gyms to create innovative workout regimens to accommodate individuals with busy lifestyles.
- Advertising
- Development of promotional campaigns that cater to the time constraints of individuals.
- Photography
- Creation of visually appealing fitness marketing campaigns that show people with busy lifestyles integrating exercise.
