This Commercial for Bic Pens Aims to Shake Things Up

By: Jonathon Brown - Published: Mar 3, 2013 • References: ca.bicworld & adsoftheworld
Bic Pens are among the most popular in the world and this commercial aims at introducing consumers to the Bic 4 Color Pen.

Bic 4 Color Pens allow users to switch back and forth between four different color inks (usually black, red, green and blue). Each of these colors is represented by a man in a full body spandex suit in this commercial. They all sit around a table grouping small marble-sized balls by color. All of a sudden the ground starts shaking and the entire room is being tipped upside down. The camera pulls back and reveals this room is actually inside the pen and the boy using the pen is shaking it while thinking of his answer to a test question.

This commercial finds a unique and subtle way of pointing out Bic 4 Color Pens' most important feature. Stats for Split-Personality Pen Ads Trending: Older & Average
Research: 1,150 clicks in 168 w
Interest: > 3 minutes
Concept: Bic Pens
Related: 104 examples / 80 photos
Segment: Neutral, 12-55+
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