This Geico Dikembe Mutombo commercial was made specifically for Super Bowl Sunday, but is now making the rounds on the Internet. Although Mutombo hasn’t played in the NBA for a few years now, fans still remember his signature finger wag after blocked shots. Being a very tall player, Mutombo became notorious for blocking shots and then waving his finger side to side and saying "Not in my house."
Geico decided to bring in Mutombo for this commercial and adapted his signature move for insurance purposes. While at first thought this might sound bizarre, one look at the commercial and you get an idea of why it works. There is just something oddly entertaining about a guy swatting things out of the air and ruining people’s day.
Stats for Ball-Blocking Insurance Ads
Trending: Older & Chilly
Research: 244 clicks in 171 w
Interest: > 3 minutes
Concept: GEICO Dikembe Mutombo
Related: 117 examples / 90 photos
Segment: Neutral, 18-55+
Comparison Set: 43 similar articles, including: superstitious beer commercials, contagious car commercials, and motor-mimicking dog commercials.
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