The new Sony Xperia Z commercial reminds audiences of all the Sony innovations they've enjoyed over the years.
This smooth sounding and visually vibrant ad is promoting Sony's newest phone, but in the process it references Sony products of the past like the Sony Walkman Sport and the original Sony Playstation console. This ad is as much about showing off the new Sony Xperia Z as it is about reminding consumers that innovation and technological leadership is nothing new to the Sony brand.
The commercial is made up of several sequences that seem to be from different times over the last 25 years. A pair of women are seen rollerblading down the boardwalk wearing Sony Walkman Sports and a group of college boys are seen playing the original Playstation in their dorm room.
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Trending: Older & Mild
Research: 950 clicks in 168 w
Interest: > 3 minutes
Concept: Sony Xperia Z Commercial
Related: 111 examples / 85 photos
Segment: Neutral, 12-55
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