SaveTones Helps Endangered Birds by Selling Ringtones of Their Sounds

By: Jonathon Brown - Published: Jan 3, 2013 • References: & ibelieveinadv
SaveBrasil comes with a unique ad campaign to drive awareness of the endangered birds in Brazil. This campaign successfully merges our everyday technology needs (or maybe luxuries) with the fruits of nature.

This endangered birds campaign centers around the beautiful music birds make with their songs. Of course, the ad doesn’t pretend that pretend that all birds are good for is their sweet songs. However, what it's done is taken those bird songs and made them into downloadable ringtones. By visiting, you can pay $0.90 for a bird song of your choice. By choosing the bird song, your money will go towards saving the endangered birds in Brazil. Stats for Brazilian Bird Ringtones Trending: Older & Chilly
Research: 431 clicks in 177 w
Interest: > 3 minutes
Concept: Endangered Birds
Related: 55 examples / 42 photos
Segment: Neutral, 12-55
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