Big Boss Brewing Company does away with traditional beer tasting methods in a commercial that features the be all and end all of drinking games.
The Last Bar Fight is the name of the arcade game featured in this commercial. The entire commercial over-dramatizes the process of tasting beer, beginning with the opening dialogue. "There's some people out there that still like to fight, but they don't fight for peace or for justice. They just fight for the one thing in this world still worth fighting for: beer." If that line doesn't get a chuckle out of you, the rest of the commercial gets even more ridiculous.
Prior to the game, both participants place their cup under a beer tap. They go head to head in a combat game and the winner gets a full cup of beer.
Gamified Beer Guzzling Ads
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