The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Laura McQuarrie — January 26, 2024 — Lifestyle
References: liquiddeath & thedrum
Liquid Death x Rebel Moon's Mandatory Beverage of the Motherworld Commercial dropped just ahead of the Super Bowl, playfully poking fun at some of the predictable tropes that usually show up in Big Game beer ads.
The spot set in the sci-fi universe of Rebel Moon is complete with fields of grain, manual labor and cans being cracked open—but not in the usual way. In the spirit of Rebel Moon, Liquid Death insists, "We are not at all being forced at blaster-point by the Motherworld’s army to bring you this message."
Directed by Zack Snyder’s son Eli Snyder, this spot also precedes Rebel Moon Part 2, set to be released in theaters come spring.
The spot set in the sci-fi universe of Rebel Moon is complete with fields of grain, manual labor and cans being cracked open—but not in the usual way. In the spirit of Rebel Moon, Liquid Death insists, "We are not at all being forced at blaster-point by the Motherworld’s army to bring you this message."
Directed by Zack Snyder’s son Eli Snyder, this spot also precedes Rebel Moon Part 2, set to be released in theaters come spring.
Trend Themes
1. Parody Beer Ads - A trend of parody beer advertisements is emerging, as demonstrated by Liquid Death x Rebel Moon's satirical commercial.
2. Sci-fi Influenced Marketing - There is a growing trend of sci-fi-inspired marketing campaigns, exemplified by the Liquid Death x Rebel Moon collaboration.
3. Subversive Super Bowl Ads - A trend of subversive Super Bowl advertisements is gaining traction, as seen in Liquid Death x Rebel Moon's hilarious take on beer ads.
Industry Implications
1. Beverage - The beverage industry has an opportunity to leverage parody and satire to create humorous and engaging ad campaigns.
2. Film - The film industry can explore collaborations with brands to create unique and entertaining commercials that generate buzz for upcoming releases.
3. Marketing - The marketing industry can capitalize on the popularity of parody and subversive ads by leveraging these strategies to create memorable and impactful campaigns.
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