ShopThis! with Masterpass Enables In-Magazine Purchases

By: Jonathon Brown - Jul 15, 2015
References: mastercard & shopthis
ShopThis! with Masterpass is one of MasterCard's newest innovations aimed at closing the gap between when you see something you like in an ad and when you make a move to buy it. ShopThis! with Masterpass is a new tech capability provided by MasterCard to digital publications, which effectively enables a buy now button on digital ads. No longer does a reader have to leave the publication they're reading to search for and purchase an item they've seen advertised. Now, they can simply select "Shop This" and, using their Masterpass log in, seamlessly purchase the item without ever leaving the publication.

ShopThis! with Masterpass could potentially be pretty transformative for digital publications because this enables ads to be transactional as well as informational and aspirational.