Under Armour SpeedForm is designed for running, yet made in a bra factory. Creative Director of Innovation Kevin Fallon and Dave Dombrow, Senior Creative Director of Footwear started exploring alternative manufacturing processes after learning it was actually Industrial Latex Corporation (Playtex) that designed NASA’s moon suit in the 60s. Working closely with a bra factory, Under Armour created SpeedForm; a virtually seamless shoe with anatomic toe molding, silicone grip heal and a perforated upper sole for breath-ability.
“Chris 'Macca' McCormack, one of the best triathletes ever, raved about it,” says Fallon, while adding that Macca recently wore the SpeedForm in his Rimini Triathlon win. “Most won’t care that it’s made in a bra factory, but they will care that it fits so well, doesn’t need any break-ins and is so light.”
As the company’s newest foray into the running shoe category, the Under Armour SpeedForm uses platform technology and goes a long way in disrupting the running shoe market.
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By: Jonathon Brown - Published: Jun 1, 2013 • References: underarmour