Under Armour introduces it's brand new running shoe entitled the Flow Synchronicity sneaker model, which is a traditional silhouette that spotlights performance above all else. It stems from the focus on support and fit, made to specifically fit the shape of a woman's foot.
It supports the heel section and the arch, which is notably where women's feet tend to differ from the natural shape of a man's foot. It has technical details including a flexible upper made using micro-knot materials. It also has a heel-to-toe design that conforms to the foot to ensure that it is made to provide cushioning under the base. It has lightweight materials including the brand's Flow technology and traction at the base.
Image Credit: Under Armour
Key Themes Behind This Trend
- Tailored Sneakers for Women
- Opportunity for brands to create specifically designed sneakers with tailored fits and support for women's feet.
- Micro-knot Materials
- Innovative material technology for footwear and apparel design, presenting opportunities for enhanced fit and comfort.
- Flow Technology
- Advancements in footwear cushioning technology, presenting opportunities for improved performance and comfort in athletic footwear.
Where This Applies
- Athletic Footwear
- Opportunity for athletic footwear brands to invest in designing and producing tailored sneakers for women with advanced cushioning and material technology.
- Materials Science
- Opportunity for the development of new materials using micro-knot technology, with potential applications in footwear, apparel and beyond.
- Sport Technology
- Opportunity for technology companies to partner with athletic footwear brands to create advanced cushioning technology, such as Under Armour's Flow technology, for improved performance and comfort in athletic footwear.
