Superstar

The World Water Day 2013 Campaign Brings Awareness to Freshwater Needs

By: Meghan Young - Published: • References: behance.net & ibelieveinadv
The World Water Day 2013 ad campaign likens thirsty children to the cracked look of a dry dirt floor. The cracks themselves take on the form of a little boy who huddles near a water pipe hoping that a drop comes out. Incredibly powerful images, they will move just about anyone to "bring water to their lives," as urged in the tag line.

Conceived and executed by art director Hani Jawhari for Un Water, the World Water Day 2013 ad campaign heralds a great cause. A means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources, this international day brings stark awareness to the tough conditions some people are forced to live in. Stats for Personified Dirt Floor Ads Trending: Older & Mild
Traction: 1,451 clicks in 78 w
Interest: 1.2 minutes
Concept: World Water Day 2013
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: disco ball head ads, moustached animal ads, and iconic maze head ads.