In this M&M's Commercial the Brown M&M Sets Up the Red M&M

By: Jonathon Brown - Published: Jan 17, 2013 • References: & adsoftheworld
The battle between different colored M&Ms continues in this new M&M's commercial with the female brown candy setting up the anxious red candy.

This is the latest in a series of M&M's commercials that personify the chocolate candies and give different personalities to different colors. The commercial starts with the brown M&M talking to her friend at a cocktail party. Before she leaves, the friend tells the brown M&M to watch out for Kristen because she can't control herself around chocolate and will "devour" the brown M&M. By the end of the commercial, Kristen is pulling the red M&M out of the party as he thanks the brown M&M for introducing them.

The ad does a good job of personifying the chocolates in different ways, which actually implies a certain relationship between the two colors. Stats for Personified Chocolate Commercials Trending: Older & Buzzing
Research: 4,767 clicks in 175 w
Interest: > 3 minutes
Concept: M&M's Commercial
Related: 96 examples / 74 photos
Segment: Neutral, 4-35
Comparison Set: 35 similar articles, including: chocolate-cradling desserts, mythical treat tutorials, and chromatic candy commercials.