This Adobe Commercial Features Pets Making Fun of the Super Bowl

By: Jonathon Brown - Published: Feb 16, 2013 • References: & adweek
This Adobe commercial wonders why companies pay so much money for 30 second Super Bowl ads when they can put their commercials online and see who views it and how it works.

The message is conveyed by way of two talking animal actors: one is a monkey and another is a horse. By choosing these two particular animals, Adobe is making reference to classic Super Bowl commercials of the past. The monkey asks the horse if he's in the studio for a big game commercial and then questions the logic of spending so much money on these kind of commercials.

The commercial isn't all cynical though. Near the end, the monkey memorizes his lines, which simply means sticking out his tongue. Stats for Personified Animal Actor Ads Trending: Older & Mild
Research: 871 clicks in 170 w
Interest: > 3 minutes
Concept: Adobe Commercial
Related: 104 examples / 80 photos
Segment: Neutral, 18-55+
Comparison Set: 38 similar articles, including: unexpected ending ads, pretend burger proposal commercials, and don't speak to your customers, speak with them.