From Heat-Sparking Sandwich Ads to Aristocratic Burger Ads

By: Michael Hemsworth - Oct 9, 2014
There are more than a few people out there who choose to boycott brands like McDonald's or Burger King, but that hasn't stopped the brands and numerous others from expanding into unexpected territories when it comes to fast food marketing. We're living in a culture that's obsessed with convenience and efficiency, which has led to the proliferation of fast food as an easy and delicious means to have a meal. As such, these fast food marketing examples help to create a more interactive experience for consumers to effectively break down the barriers that exist between customer and brand.

Everything from guerrilla marketing to interactive billboards are being adopted by fast food chains as a means to establish an image that's bigger than life, but also one that's approachable to keep customers coming in the door.