German Burger King Advertising Campaign Serves Typeburgers

By: Armida Ascano - Published: Sep 17, 2010 • References: & adsoftheworld
Burger King advertising rarely disappoints in terms of concept and execution. It seems as though the fast food company always has an interesting trick up its sleeve in terms of a campaign.

Thus, it's no surprise that the company's reputation exceeds North America and extends into Germany, as the current German Burger King advertising campaign is as innovative as its western counterparts.

The campaign features items off of the menu crafted completely out of type. The words spell out positive descriptions of the product, making the Burger King advertising campaign as effective as it is well executed. Stats for Tasty Typographic Meals Trending: Older & Average
Research: 6,726 clicks in 297 w
Interest: 4 minutes
Concept: Burger King Advertising
Related: 42 examples / 32 photos
Segment: Males, 18-35
Comparison Set: 15 similar articles, including: greasy reality graphics, controversial burger ads, and electronic fast food menus.