Burger King and BBH Launch Limited Edition Garnish-Patterned Shirts
Niko Pajkovic — October 22, 2021 — Marketing
References: burgerking & campaignlive
Fast-food chain Burger King has teamed up with creative agency BBH to launch a new tongue-in-cheek button-up shirt that aims to promote the restaurant's new 'Gourmet Kings' range.
The new one-size-fits-all shirt is dressed in a colorful garnish-themed pattern comprised of images of tomatoes, rocket, BBQ sauce, lettuce, and other burger toppings. Offered in a limited quantity, the shirts will only be available to 100 Burger King customers who will be selected from a draw via the Burger King app.
“We wanted to do something for Burger King that would fit in the culture, in a tone only they could. Creating a limited edition silk shirt that hides the inevitable spillages of their latest burgers seemed like the perfect way," said the Creative Director of BBH, Felipe Guimaraes.
Image Credit: Burger King
The new one-size-fits-all shirt is dressed in a colorful garnish-themed pattern comprised of images of tomatoes, rocket, BBQ sauce, lettuce, and other burger toppings. Offered in a limited quantity, the shirts will only be available to 100 Burger King customers who will be selected from a draw via the Burger King app.
“We wanted to do something for Burger King that would fit in the culture, in a tone only they could. Creating a limited edition silk shirt that hides the inevitable spillages of their latest burgers seemed like the perfect way," said the Creative Director of BBH, Felipe Guimaraes.
Image Credit: Burger King
Trend Themes
1. Food-themed Apparel - Opportunities for food and fashion brands to collaborate on limited edition clothing, incorporating food-themed designs.
2. Limited Quantity Marketing - Opportunities for brands to create buzz and exclusivity by offering limited edition products with unique designs or features.
3. App-based Draw Promotions - Opportunities for brands to engage customers and drive downloads of their mobile apps by offering exclusive promotions via app-based draws.
Industry Implications
1. Fast Food - Fast food chains can collaborate with fashion brands to create limited edition apparel with food-themed designs, offering a unique way to promote new menu items and engage customers.
2. Fashion - Fashion brands can collaborate with food brands to create limited edition apparel with unique designs, offering a new revenue stream and expanding their brand into new markets.
3. Mobile App Development - Mobile app developers can work with brands to create custom promotions and draws that leverage the power of app-based exclusivity and reward customer engagement.
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